netzkern develops sales app for LEO Pharma Deutschland

25. Oct 2019 |

The digital agency from Wuppertal developed the native iPad app "Hautnah erleben" in just four weeks for international pharmaceutical company Leo Pharma

The full-service digital agency netzkern has implemented another project for its client LEO Pharma Deutschland. After the international pharmaceutical manufacturer had commissioned netzkern at the beginning of 2019 with the maintenance and servicing of the existing DE website based on the Sitecore Experience Platform, the planning and implementation of a sales-supporting iOS app for the iPad followed. The company presents itself in a contemporary way at events/trade fairs and records various data and individual wishes of visitors to their booth - only digitally - not, as was previously the case, at trade fair using sheets on paper. The app can be used completely offline, so that there is no dependence on WLANs or mobile networks, which are sometimes heavily overloaded at events. After the event, the data can be conveniently exported and evaluated. A direct connection to a CRM is also possible.

The content of the app can be maintained via the Sitecore Experience Platform, which is also used for the content management of the website. For the technical implementation of the native app netzkern used React Native, an open source framework for mobile applications.

"The iPad app, which netzkern developed technically and creatively in the shortest possible time, convinces our interested parties and employees alike. The solution not only simplifies the work on site and helps us to capture interested parties faster and better - we also save time during the later evaluation and implementation of the information requests. We also underpin our image as a modern company. We can now use Sitecore to play on several channels," explains Susanne Ayen, Head of Multi-Channel Marketing & Digital Communication at LEO Pharma Deutschland.

"We are delighted with the success of the 'Hautnah erleben' app. Apps offer the best user experience in many mobile interaction scenarios. You present yourself in a contemporary way, avoid media breaks, don't have to transfer data back and forth and create solutions that perfectly fit the user situation. We are happy to advise companies on how they can better achieve their business goals digitally and mobile - even if results are needed quickly," says Daniel Schulten, CEO of netzkern.

Examples of netzkern mobile projects
MOBILE SPORT: netzkern has kicked off the QUIPE sports evaluation platform. The web app conceived, designed and developed for iOS and Android revolutionizes the training of young football players. 

MOBILE COOKING: Vorwerk has transferred its successful Thermomix kitchen machine into the digital world with netzkerns support: international, fully agile and successful. Millions of households all over the world used the recipe web app created by the mobile experts for the Vorwerk Thermomix T5. 

MOBILE CULTURE: Together with the University of Vienna, the specialists have realized a unique cultural project that digitally networks young people to opera pieces. In the leading roles: Social media marketing and an app that serves as a second screen during the plays. 

About netzkern

netzkern is one of the 50 largest full-service digital agencies in Germany with over 100 employees in Wuppertal and Hamburg. The agency offers a full range of services for successful web, e-commerce, online marketing and customer experience solutions. This includes consulting, strategy, design, implementation, online marketing and hosting in redundant data centers. The digital specialists support major companies such as Covestro, Festool, Düsseldorf Airport, HEM, RWE, Vonovia and Vorwerk as well as numerous regional companies and institutions such as Guest-One, Fahnen Herold, Bergischer Handballclub 06 and the Wuppertal Bühnen in transforming prospective customers into enthusiastic customers and advocates via digital channels. netzkern is a Sitecore Platinum Implementation Partner, Microsoft Gold Application Development Partner, Mongo DB Partner, one of the largest and most experienced gold partners in the industry.


Marcus Bond
Communications & PR
+49 202 5199 116