The world changes every day. A good online marketing campaign therefore must not be static but has to be reviewed and optimised continually.
Our campaigns follow the SOSTAC model: After a (1) situational analyses, we define (2) objectives and a (3) strategy. On a (4) tactical level we define (5) actions whose effect we (6) control afterwards.
SOSTAC is not a one-time process but a continuous cycle. After the control step follow correction in the strategical or tactical approach, an optimisation of single components or a definition of new goals. Thus, there is a continuous cycle of optimisation that allows a reaction to changing competitive conditions.
Nobody visits your website? You want to increase revenue? Compared to traditional media, online marketing can measure almost every step from the first contact with your brand to becoming a regular customer. Advertising material and channels can be aligned precisely to target groups and personas for maximised efficacy and to optimise your KPIs.
netzkern offers the whole spectrum of marketing-oriented and traffic-increasing measures. Our services encompass search engine optimisation (SEO) and search engine advertising (SEA), page and visitor analytics, social media marketing, and UX, as well as conversion optimisation.
Multichannel marketing from a single source
netzkern as a full service agency does not limit itself to a single channel. Instead, we emphasise a comprehensive online marketing with multiple channels and specialists for each. While doing so, we utilise synergies between the individual action to save costs and increase efficiency.