Einblick Team Digital / Online Marketing Wuppertal

Online Marketing

The world changes every day. A good online marketing campaign therefore must not be static but has to be reviewed and optimised continually.

Our approach

Our campaigns follow the SOSTAC model: After a (1) situational analyses, we define (2) objectives and a (3) strategy. On a (4) tactical level we define (5) actions whose effect we (6) control afterwards.
SOSTAC is not a one-time process but a continuous cycle. After the control step follow correction in the strategical or tactical approach, an optimisation of single components or a definition of new goals. Thus, there is a continuous cycle of optimisation that allows a reaction to changing competitive conditions.

Online-Marketing

Nobody visits your website? You want to increase revenue? Compared to traditional media, online marketing can measure almost every step from the first contact with your brand to becoming a regular customer. Advertising material and channels can be aligned precisely to target groups and personas for maximised efficacy and to optimise your KPIs.

netzkern offers the whole spectrum of marketing-oriented and traffic-increasing measures. Our services encompass search engine optimisation (SEO) and search engine advertising (SEA), page and visitor analytics, social media marketing, and UX, as well as conversion optimisation.

Multichannel marketing from a single source

What channel is the best for you: SEA, SEO, YouTube, or Facebook? There is no answer that applies for everyone. Very often you need to be present on multiple channels: where your customers are.
netzkern as a full service agency does not limit itself to a single channel. Instead, we emphasise a comprehensive online marketing with multiple channels and specialists for each. While doing so, we utilise synergies between the individual action to save costs and increase efficiency.

SEO (Search Engine Optimisation)

You want to improve your ranking on Google? That needs more than random link building. The times in which search engines could be manipulated by incoherent links are long gone. What counts today: good content, exact answers to the search intent, a perfect user experience, social signals, and links from high-quality relevant websites.
Learn more about SEO

SEA (Search Engine Advertising)

Years of experience for various projects are our guarantee for successful campaigns. Our WebAds team supports you with everything around paid advertising.
Learn more about SEA

YouTube video marketing

You want to advertise on YouTube to increase reach? Then you should look into YouTube TrueView ads and benefit from the fair billing model. You will pay only for users who are really interested.
Learn more about YouTube TrueView

Social media marketing

User figures of social networks like Facebook, Twitter, Instagram and others rose in the last years and are still increasing. Your company should be present on these channels and present an appealing profile to enter into direct communications with your customers.
Learn more about Social Media Marketing

Web analytics

Web analytics enable you to understand your visitors. How do potential customers get to your website, what products or services do they browse, and are they finding what they are looking for? Only if you analyse these parameters, you are able to draw the correct conclusions and to implement optimisations.
Learn more about Web Analytics

Conversion optimisation (CRO)

Conversion optimisation or conversion rate optimisation (CRO) bundles actions that improve the rate with which defined goals of a website are achieved by its visitors.
Learn more about Conversion Optimisation

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