Frictionless Marketing Automation

The Swiss Comet Group reorganised their global websites and their digital marketing with Kentico EMS - and we assured a frictionless transition.
The Comet Group and netzkern are connected through multiple years of cooperation. We already build the corporate website as well as the brand websites (Yxlon, ebeam, Comet x-ray, and Comet PCT) of the Swiss technology company on the basis of Kentico EMS which was awarded the Kentico Site of the Month Award (February 2018).

The responsive websites are based completely on widgets and offer a lot of flexibility in presenting the companies, products, and application. At all target audiences find transparent information about the innovative high-tech components and system on the basis of x-ray, high frequency, and ebeam technology. Thanks to the widget-based structure, editors are not limited to changing content and images but can also easily build pages with set elements on their own. Technical knowledge is not needed.

Different integrations provide efficiency in maintenance and update of the websites: To automate job offer displays, we integrated the talent management software Umantis as Plugin in the career section of the website. The presentation of the stock market data is done via the IR tools Inventins with maximal usability. Furthermore, our Kentico specialists added the Inventis solution as adaptive iFrame so that data and charts are easily legible on small displays. To support digital business communications, the solution of Tensid is used.

But this was only the start. Based on the experience management system Kentico EMS, new opportunities in digital marketing are to be exploited. With automatisation and personalisation the technology leader wants the reach their customers more effectively and with better targeting to offer them relevant information on every channel - and we will take care of that, as passionate as ever.
„netzkern convinced us with their Kentico know-how, well-founded consulting, and passion for digital communication solutions. Now we are looking forward to doing the next big step together, in the optimisation of our digital marketing.“
Ines Najorka, Head of Corporate Communications, Comet Group