Transparent knowledge

To find the one that fits amongst more than 500 lawyers has become a lot easier since the relaunch of Noerr’s website. Apart from the sophisticated professionals search, we developed a personalised newsletter with Sitecore.
In 2016 we revised the website of Noerr, a leading European corporate law firm, and implemented the Sitecore Experience platform. www.noerr.com serves as interface to the about 500 lawyers and consultants at Noerr. The netzkern-developed and technically sophisticated professionals search supports prospective clients in finding the best expert with a single click. When the right expert is found, the client can download a PDF with information about the expert’s competence, background, languages, and selected publication.
Another highlight is the personalised newsletter “Noerr_news” that we implemented with the Sitecore Email Campaign Manager. Clients and otherwise interested people can choose from 21 fields of laws and industries (e. g. shares & capital market law; corporate law; or insurances) and compile their individual newsletter. All in all, there are more than four million possibilities to create a personalised Noerr_news. This way, the subscriber gets expert knowledge to exactly those areas that are relevant to him. When a subscriber’s centre of interests shifts, he can re-select his personal news with a single click.
The Sitecore Email Experience Manager (Sitecore EXM) automatically compiles the personalised newsletters from editorial articles of the company’s Practice Groups. The delivery is done as HTML and PDF. The e-mail marketing module of the Sitecore Experience Platform offers the typical range of functions for an enterprise solution.
„Our newsletter service is much appreciated by our subscribers as can be proven by our KPIs. Being able to maintain our website and our email marketing from a single solution saves time and provides deeper insights into the customer journey. netzkern's expereise about Sitecore allowed for a fast and professional realisation of our requirements.“
Michael Kaupp, Online Marketing Manager, Noerr LLP