Publishing house 2.0
Website and shop relaunch at the NWB Verlag. The result: improved usability on all devices, clear focus on brand, easier editorial processes and a unification of the IT landscape – as well as a Sitecore Experience Award.
In 2016, we made the central information platform of the publisher for tax law, corporate law, and accounting more user-friendly and also optimised it for all devices. Together with this relaunch, our web specialists re-structured the contents and offerings that grew over the years and put stronger focus on the brand NWB. www.nwb.de is an intuitive entry point into the NWB and provides quick orientation. Under the main brand, NWB offers a broad range of multi-media services including trade magazines, books, databases, seminars and many more. Technical basis: Sitecore. The Experience Platform is now used as Experience Management Platform for a majority of NWB’s offerings, e. g. at Kiehl.
For the brands of the NWB Verlag, we reworked the UX and modernised the website and underlying technology. With a reading sample or a" look into the book", interested visitors can directly and easily get to know the products. Users have access to lots of digital extra value, among them magazine archives, online trainings, and learnings apps. Teachers, university lecturers, and student teachers profit from education and examination literature for diverse occupations, economic studies, and adult education as well as special online services. IT can reap the benefits in form of improved maintenance and expandability of the web shop; marketing profits from easier design and promotion.
Best Use of Commerce-Award
Our work was chosen by the international Sitecore Jury to receive the Sitecore Experience Award 2015 (Category “Best Use of Commerce”). This award is given to a Sitecore application that seamlessly connects an online experience with a shopping experience. The connection of content and commerce based on a platform (Sitecore) can increase conversion and sales dramatically.
„The relaunch led to an increased reach for our digital services. The new platform helps us with more agility for the spreading of our publications, magazines and various offers for adult education. The launch of the shop and website with Sitecore also takes pressure off IT. netzkern assisted us well all round and set up the project in budget and on time.“Mark Liedtke, Managing Director NWB Verlag