Global AdWords Consulting

We provided global support for Uponor for AdWords and performance marketing and brought success. Our digital specialists developed global online marketing guidelines, created advertising material and landing pages, implemented web analytics, and optimised the websites for online marketing activities.
We are idea generator and sparring partner of the leading provider of heating and cooling solution in online marketing. Uponor is active in several dozens of countries; the regional marketers act independently with their own budget. For maximum success online, we developed guidelines, trained the teams in the individual countries, and created a centralised reporting that enabled Uponor to review and manage their marketing performance and brand communications centrally but keeping this regional approach. The local marketers were enabled to plan, execute, and review online campaigns on their own.

The local brand managers and marketers of Uponor were brought up to speed on AdWords and online marketing through our support. We developed an individual training plan and helped the people responsible in each of the 25 countries. Thus, they are now enabled to use the website and campaigns according to their goals and to evaluate their performance. With increasing optimisation on a local level, Uponor also grows more globally successful in the web.
The digital age changes our business processes. Therefore, we need partners who think, act, and perform. With netzkern, we found an experienced online marketing provider for strategical consulting in areas like SEO and AdWords and also assists in pan-European actions. Together, we harmonised our online marketing processes – an important step for higher efficiency in planning, realisation, and control of all international activity and necessary for increased awareness in the markets and at our customers.
Jens Schüll, Digital Marketing Manager, Uponor